HOW'S YOUR MARKETING? We can help!
In a nutshell - Clarke Consulting Group achieves cost savings and improves business and marketing efficiencies through expert strategic advice - guaranteeing increased sales at a profit! Read more about the services we provide below or...
Our Areas of Marketing Expertise
Strategic Advice
Whether your business is large or small, Clarke Consulting Group applies common sense to every marketing project... Learn more about Strategic Advice
Cost Savings
Reduction in marketing expenditure is Clarke Consulting Group's guarantee... Learn more about Cost Savings
Marketing Efficiency
Maximising the return on investment from your marketing spend is Clarke Consulting Groups principle concern... Learn more about Marketing Efficiency
Direct Marketing Training Workshops
"Data driven techniques for maximum Results" - Direct marketing training and workshop overview... Learn more about Direct Marketing Training Workshops
Specific Marketing Services
Direct Marketing and Data Management
- Planning and direction of measurable database segmentation strategies, leading to targeted and relevant promotions resulting in ongoing increased retention levels and improved customer relationships, loyalty and overall reduction in customer attrition.
Market Research
- Campaign planning, accessing the right samples, questionnaire design, market and database profiling and segmentation, data inputting, analysis and reporting, determination of market size and feasibility studies.
Digital Marketing
- Development of digital solutions including website design, mobile marketing, social media channels to ensure customer orientated and commercially focused and accountable e-strategies.
Creative
- Design and copy briefing, catalogue production management, corporate and brand identity development, production of corporate stationary and brochures, direct marketing promotional material, website design, point of sale collateral and ezine production.
- Management of end to end process in litho, digital, offset, gravure and personalisation.
PR and Media Planning
- Strategy, selection, planning and buying.
CRM Management
- Online and offline loyalty programmes.
Customer Acquisition
- Development and implementation of successful of successful accountable plans for new customer acquisition programmes via e-marketing, direct mail and advertising campaigns.
Strategic Alliances
- Introduction to complementary business partnerships, developing synergies with external companies achieving more offers for customer base and reducing marketing spend.
Reporting
- Development of streamlined reporting systems enabling seamless access to information for accurate reporting and daily campaign management.
Process Development
- Development of integrated two-way communication strategies, via documented measurable procedures for all departments (internal and external customers).
Project Management
- Production of critical path identifying plan elements and owners and management.